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by Afua Hirsch

Decolonising My Body: A Radical Exploration of Rituals and Beauty

£20.00

How do we determine what is beautiful? Whose standards are we trying to meet when we spend our hard-earned money on our haircare, skincare and makeup; where do they come from, and how can we learn to undo them?

Upon turning forty, Afua Hirsch had an encounter that forever altered her preconceived notions of ancestry and body image, making her question everything from body-modification rituals such as tattoos and piercings to the foundations of sexuality, as well as attitudes towards puberty, ageing and death.

This book charts her year-long journey of radical unlearning. Bringing together global scholarship, on-the-ground reportage, personal anecdotes and interviews with beauty experts, practitioners and service users, she reassesses notions of body image beyond those of the colonial, patriarchal gaze.

Decolonising My Body is a powerful excavation of the Eurocentric beauty standards that have long shaped how, in particular, those from the Global Majority are perceived and view themselves. Taking us from puberty to end-of-life, Afua Hirsch shows us that the ways in which we adorn and present ourselves have spiritual implications and shape the possibilities we see for ourselves in the world.

These insights and discoveries will empower you to reconnect with your own ancestry, better understand the link between beauty, history and (respectability) politics, and liberate yourself from mainstream standards and systems that aren't serving you.

Author: Afua Hirsch.

Format: hardback.